Who This Assessment Is For
The CX Investment Health Check is designed for leaders who are responsible for CX, customer research, or Insights investment at a South African enterprise organisation.
CX and Insights Leaders
You own or influence the organisation's investment in customer research, CX programmes, or experience strategy.
Research and Strategy Teams
Your team produces customer insight that is supposed to drive business decisions, but the connection is not always clear.
Customer Experience Managers
You are measured on CX outcomes but find it difficult to connect your team's work to the financial metrics that matter to leadership.
What the Assessment Measures
Three dimensions, four questions each. Each dimension maps to a stage in the Research-to-Revenue cycle.
Research Investment and Quality
How well your organisation scopes, funds, and structures its investment in CX and customer insight.
Cross-Functional Integration
How effectively your research findings move from the Insights team to the people who make decisions and drive operational change.
Measurement and ROI
How your organisation measures and communicates the business return on its CX and research investment to leadership.
Your Personalised Results
At the end of the assessment, you receive an immediate results page and a follow-up email with your full report.
Your Overall Health Score
A 0-100 score with a clear band label indicating where your organisation sits on the CX investment maturity spectrum.
Dimension Breakdown
A score and interpretation for each of the three dimensions, showing where your strengths are and where the gaps are largest.
Personalised Recommendations
Specific, actionable guidance for your highest-priority improvement area, based on your results.
Full Results to Your Inbox
Your complete results report, with your scores, interpretation, and next-step recommendations, delivered immediately to your inbox.
