Who This Assessment Is For
The CX/UX Integration Maturity Assessment is designed for leaders who work at the intersection of CX and UX, or who are responsible for how these two functions collaborate in their organisation.
CX and UX Leaders
You lead one of the two functions (or both) and you are aware that the gap between them is creating friction, duplication, or missed opportunity.
Insights and Research Leaders
Your team produces research that is supposed to inform both CX and UX decisions, but the two functions are not always reading from the same page.
General and Executive Leaders
You are accountable for the business outcomes of your CX and UX investment and want a clearer view of where the operating model is losing value.
What the Assessment Measures
Three dimensions, four questions each. Each dimension maps to a structural layer of the CX/UX operating model.
Structural Alignment
Whether CX and UX share leadership, goals, and metrics, or operate as separate functions with different mandates and limited formal interaction.
Methodology and Data Sharing
Whether CX and UX use compatible research methods, share insight artefacts, and combine findings into a coherent narrative before executive review.
Execution and Accountability
Whether there is a named owner accountable for implementing CX/UX recommendations, or whether implementation is left to individual initiative.
Your Personalised Results
At the end of the assessment, you receive an immediate results page and a follow-up email with your full report.
Your Integration Maturity Score
A 0-100 score with a clear band label indicating where your CX/UX operating model sits on the integration maturity spectrum.
Dimension Breakdown
A score and interpretation for each of the three dimensions, showing where your structural strengths are and where the integration gaps are largest.
Specific Intervention Points
Actionable guidance for your highest-priority integration gap, based on your results: structural, methodological, or accountability-level.
Full Results to Your Inbox
Your complete results report, with your scores, interpretation, and next-step recommendations, delivered immediately to your inbox.
