Is your CX investment actually paying off?

A short assessment across the dimensions that decide whether spend becomes return. Your score, your weakest layer, and what to do about it.

Most CX and UX teams coordinate. Far fewer are integrated — and the difference shows up as duplicated research, findings that never reach a decision, and recommendations nobody owns.

Three to five minutes. Results are immediate.

Three structural layers of a CX/UX operating model, scored against each other

What the assessment measures

Three structural layers. Most operating models are strong in one and blind in another.

Structural Alignment

Whether CX and UX share leadership, goals and a common mandate — or report separately and defend separate budgets.

Methodology and Data Sharing

Whether your research pipelines combine findings before they reach leadership, or arrive as two accounts of the same customer.

Execution and Accountability

Whether a named owner is accountable for implementing recommendations — the layer where most programmes quietly lose their return.

Find your weakest layer

Twelve questions. Three to five minutes. Immediate results.