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Most CX leaders who read this guide already sense something is off. The CX Investment Health Check takes 4 minutes and tells you exactly which stage of your programme is absorbing budget without returning value.
Do not wait for the guide to confirm what you already suspect. Find out now.
Here is what to look for when you read it
The guide is structured around the four stages of the Research-to-Revenue Cycle. As you read, identify which stage matches your current situation most closely. Pay particular attention to section three: the five diagnostic mistakes. Most CX leaders recognise at least two or three of them immediately. The self-assessment questions at the end of section four are designed to be answered in two minutes and give you a concrete starting point before you have finished reading.
The Research-to-Revenue Framework
Four stages, one model
Maps the complete journey from research investment to business outcome.
Five Diagnostic Mistakes
Recognisable patterns that erode ROI
Each mistake includes a specific, actionable fix you can apply immediately.
What Good Looks Like
A concrete picture of a functioning CX investment system
Practical description drawn from enterprise delivery across South Africa.
Where to Go From Here
A 4-minute assessment to identify your specific gap
The CX Investment Health Check scores your programme and tells you where to focus first.
While it is downloading: see how your CX investment health actually measures up
The CX Investment Health Check takes four minutes and scores your programme across three dimensions: research investment and quality, cross-functional integration, and measurement and ROI. You will get a personalised score with specific recommendations, not a generic maturity model. Most CX leaders find the results immediately actionable.
Two Decades of Customer Experience Leadership
Interact RDT has been shaping customer strategy, research, and experience design for over 20 years.
We partner with leading banks, insurers, telecoms, retailers, and public institutions across Africa and beyond to turn customer insight into measurable business outcomes.
Our expertise spans CX, research, brand, design, innovation, and training. We integrate these disciplines into a single connected system, so the work we do does not sit in a drawer.