What We're Learning In The Field
Evidence-led perspectives on CX, UX, and market insights from 20+ years delivering for South African enterprise.
We write about what we see working in the field. Real challenges from organizations across diverse sectors. Practical solutions backed by data, not theory.
Mastering the Market: How Competitor Analysis Shapes Your Brand Positioning
4 July 2025
Is brand experience (BX) just a fancy new name for customer success?
29 November 2022
Brand Brilliance: Crafting Exceptional Experiences for Black Friday Success
2 November 2022
BX Basics: Building Emotional Connections That Drive Brand Loyalty
13 July 2022
Brand Identity: Unlocking the Potential of Heritage Branding for Lasting Impact
29 September 2021
Brand Identity – How To Get It Right
22 September 2021
Why Are Companies So Bad at Corporate Identity?
20 September 2021
Identity Failure: When Brands Get Communication Wrong
7 September 2021
Defining Your Corporate Identity In The 21st Century
1 September 2021
Ebook: Creating A Memorable Brand Experience
4 June 2019
Ebook: How The Advent Of The Active Consumer Influences Brand Switching
29 April 2019
Ebook: What It Takes To Build A Strong Brand Identity
30 January 2019