Interact RDTInteract RDT

What We're Learning In The Field

Evidence-led perspectives on CX, UX, and market insights from 20+ years delivering for South African enterprise.

We write about what we see working in the field. Real challenges from organizations across diverse sectors. Practical solutions backed by data, not theory.

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Insights on CX, UX, and business growth
  • All posts · 377
  • Customer Experience · 146
  • User Experience · 70
  • Market Insights · 110
  • Brand Experience · 25
  • Employee Experience · 22
  • Product Experience · 4
  • The Benefits Of Good CX On Brand Equity

    25 June 2018

  • 5 Reasons why you need to measure the impact of your CSI initiatives

    22 June 2016

  • Social Media Risk Management: Safeguarding Your Brand in the Digital Era

    15 June 2016

  • Why and when brands need to evolve in the ever changing market

    31 May 2016

  • Brand Love Beyond Valentine's Day: Building Genuine Customer Relationships All Year Round

    14 February 2014

  • Brand Burnout: Why Promotions, Activations, and Events Often Fail to Engage Today’s Consumers

    22 July 2013

  • Social Responsibility

    8 May 2013

  • An exciting new chapter for Absa Financial Services and Interact RDT

    9 July 2012

  • Employees - a Brand’s greatest asset

    3 May 2012

  • Interact Sponsors World IA Day 2012

    2 February 2012

  • Interact Sponsors Marcus Evans Conference

    15 July 2010

  • Interact launches new ad campaign

    20 May 2010

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About Interact RDT

At Interact RDT, we help organisations improve how they understand and serve customers. For over 20 years, we have partnered with leading brands to improve customer experiences, identify new value, and drive business growth through insight-led design and strategy.

We operate at the intersection of customer experience, user experience, and business innovation, delivering measurable impact across industries such as financial services, telecoms, insurance, hospitality, and retail.

Our services include:

• CX & UX Strategy - Building research-driven roadmaps that align brand, product, and service experiences with customer needs.

• Human-Centered Research - From ethnography to usability labs, we uncover deep insights that shape smarter decisions.

• Product & Service Innovation - Designing and testing new concepts, journeys, and interfaces to deliver value fast.

• Professional Delivery - A trusted partner known for quality work, long-term relationships, and strategic results.

With deep African market expertise and a senior specialist team, Interact RDT turns research into competitive advantage. For global clients, our services are not only high-impact... they're cost-effective too.

Contact

  • Postnet Suite 445 Private Bag X1 Melrose Arch 2076
  • www.interactrdt.com
  • hello@interactrdt.com
  • +27 11 994 9960

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