What We're Learning In The Field
Evidence-led perspectives on CX, UX, and market insights from 20+ years delivering for South African enterprise.
We write about what we see working in the field. Real challenges from organizations across diverse sectors. Practical solutions backed by data, not theory.


The power of journey mapping and customer management
14 August 2023

How to craft a customer value proposition
7 August 2023

The Human Touch Ebook
23 May 2023

What is a customer value proposition?
29 March 2023

All aboard the company yacht
1 February 2023

Towards customer-first digitisation
1 February 2023

Loyal customer or bargain buyer?
1 February 2023

Put your actions where your mouth is
1 February 2023

5 Strategies to Make Loyalty Programmes Unstoppable for Customer Loyalty
10 October 2022

CX Excellence: Strengthening Supplier Relationships for Business Success
20 September 2022

Customer Journey Mapping: A Continuous Path to Exceptional Experiences
26 October 2021

Is Your CX BS?
20 October 2021