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What We're Learning In The Field

Evidence-led perspectives on CX, UX, and market insights from 20+ years delivering for South African enterprise.

We write about what we see working in the field. Real challenges from organizations across diverse sectors. Practical solutions backed by data, not theory.

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Insights on CX, UX, and business growth
  • All posts · 377
  • Customer Experience · 146
  • User Experience · 70
  • Market Insights · 110
  • Brand Experience · 25
  • Employee Experience · 22
  • Product Experience · 4
  • The Problems Retailers Face Trying To Gather Their Customers Personal Data

    11 April 2017

  • "Welcome Back": How to Create Personalised Customer Experience Like The Pros

    4 April 2017

  • Customer Experience Is Not User Experience (And Why This Distinction Matters)

    23 March 2017

  • Ebook: How Brands Are Using UX To Improve Customer Experience

    24 February 2017

  • The New Customer Experience: Making Checkout Lines Obsolete

    15 February 2017

  • Experience Transformation: 5 Ways to Use Customer Data Effectively

    23 January 2017

  • CX Trends 2017: Elevating Personalization, AI, and Customer-Centric Strategies

    18 January 2017

  • Customer Experience In 2020 – Future Proof Your Business For The Modern Customer

    28 November 2016

  • Customer Communication: Four Tips For Perfecting Frequency

    21 November 2016

  • Customer Onboarding: 5 Creative Approaches

    8 November 2016

  • Redesigning A Website? Make Charting Customer Needs Your First Step

    1 November 2016

  • Customer Onboarding Strategy Seven Methods To Revitalise Yours

    17 October 2016

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About Interact RDT

At Interact RDT, we help organisations improve how they understand and serve customers. For over 20 years, we have partnered with leading brands to improve customer experiences, identify new value, and drive business growth through insight-led design and strategy.

We operate at the intersection of customer experience, user experience, and business innovation, delivering measurable impact across industries such as financial services, telecoms, insurance, hospitality, and retail.

Our services include:

• CX & UX Strategy - Building research-driven roadmaps that align brand, product, and service experiences with customer needs.

• Human-Centered Research - From ethnography to usability labs, we uncover deep insights that shape smarter decisions.

• Product & Service Innovation - Designing and testing new concepts, journeys, and interfaces to deliver value fast.

• Professional Delivery - A trusted partner known for quality work, long-term relationships, and strategic results.

With deep African market expertise and a senior specialist team, Interact RDT turns research into competitive advantage. For global clients, our services are not only high-impact... they're cost-effective too.

Contact

  • Postnet Suite 445 Private Bag X1 Melrose Arch 2076
  • www.interactrdt.com
  • hello@interactrdt.com
  • +27 11 994 9960

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