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What We're Learning In The Field

Evidence-led perspectives on CX, UX, and market insights from 20+ years delivering for South African enterprise.

We write about what we see working in the field. Real challenges from organizations across diverse sectors. Practical solutions backed by data, not theory.

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Insights on CX, UX, and business growth
  • All posts · 377
  • Customer Experience · 146
  • User Experience · 70
  • Market Insights · 110
  • Brand Experience · 25
  • Employee Experience · 22
  • Product Experience · 4
  • From Web 3.0 to Measurement 3.0

    31 March 2011

  • Interact Insights Seminars

    28 February 2011

  • Using technology to optimise your research

    28 February 2011

  • Improving on the traditional: Focus Groups

    28 February 2011

  • Research Insights: Fly Fishing for Results in Market Sampling Accuracy

    20 May 2010

  • Two thirds of South Africans are not coping in the current economy

    3 May 2010

  • Consumer survey tells who flies who and why

    10 March 2010

  • Eskom hike results in South Africans looking to second jobs and immigration

    5 March 2010

  • SA Consumers have little confidence in government's ability to deliver on promises.

    25 February 2010

  • Social Media, the youth frontier.

    28 January 2010

  • An Online Panel, research made easy.

    28 January 2010

  • Mindworx Salary Survey in Association with Interact RDT

    8 June 2009

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About Interact RDT

At Interact RDT, we help organisations improve how they understand and serve customers. For over 20 years, we have partnered with leading brands to improve customer experiences, identify new value, and drive business growth through insight-led design and strategy.

We operate at the intersection of customer experience, user experience, and business innovation, delivering measurable impact across industries such as financial services, telecoms, insurance, hospitality, and retail.

Our services include:

• CX & UX Strategy - Building research-driven roadmaps that align brand, product, and service experiences with customer needs.

• Human-Centered Research - From ethnography to usability labs, we uncover deep insights that shape smarter decisions.

• Product & Service Innovation - Designing and testing new concepts, journeys, and interfaces to deliver value fast.

• Professional Delivery - A trusted partner known for quality work, long-term relationships, and strategic results.

With deep African market expertise and a senior specialist team, Interact RDT turns research into competitive advantage. For global clients, our services are not only high-impact... they're cost-effective too.

Contact

  • Postnet Suite 445 Private Bag X1 Melrose Arch 2076
  • www.interactrdt.com
  • hello@interactrdt.com
  • +27 11 994 9960

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