Interact RDTInteract RDT

What We're Learning In The Field

Evidence-led perspectives on CX, UX, and market insights from 20+ years delivering for South African enterprise.

We write about what we see working in the field. Real challenges from organizations across diverse sectors. Practical solutions backed by data, not theory.

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Insights on CX, UX, and business growth
  • All posts · 377
  • Customer Experience · 146
  • User Experience · 70
  • Market Insights · 110
  • Brand Experience · 25
  • Employee Experience · 22
  • Product Experience · 4
  • Why Digital Customer Experience?

    26 April 2016

  • Ebook: The Importance of Customer Experience in The 2016 Economy

    11 April 2016

  • Vox Pops - Improve Market research & engagement

    6 April 2016

  • The importance of user experience for mobile apps

    27 March 2016

  • 4 Ways To Measure Customer Satisfaction

    17 March 2016

  • Queues: Turning a Customer Pain Point into a Positive Experience in 4 Steps

    6 March 2016

  • The What, Why and How of Customer Journey Mapping

    29 February 2016

  • Improving Customer Experience With Voice Of The Customer

    22 February 2016

  • eBook: How To Measure Customer Experience & Its Impact On your Business

    16 February 2016

  • Why Wireframing Is Important (Essential) To Design

    22 January 2016

  • Investing In Company Culture To Drive Customer Experience

    19 January 2016

  • The Influence of Design on Customer Experience

    11 January 2016

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About Interact RDT

At Interact RDT, we help organisations improve how they understand and serve customers. For over 20 years, we have partnered with leading brands to improve customer experiences, identify new value, and drive business growth through insight-led design and strategy.

We operate at the intersection of customer experience, user experience, and business innovation, delivering measurable impact across industries such as financial services, telecoms, insurance, hospitality, and retail.

Our services include:

• CX & UX Strategy - Building research-driven roadmaps that align brand, product, and service experiences with customer needs.

• Human-Centered Research - From ethnography to usability labs, we uncover deep insights that shape smarter decisions.

• Product & Service Innovation - Designing and testing new concepts, journeys, and interfaces to deliver value fast.

• Professional Delivery - A trusted partner known for quality work, long-term relationships, and strategic results.

With deep African market expertise and a senior specialist team, Interact RDT turns research into competitive advantage. For global clients, our services are not only high-impact... they're cost-effective too.

Contact

  • Postnet Suite 445 Private Bag X1 Melrose Arch 2076
  • www.interactrdt.com
  • hello@interactrdt.com
  • +27 11 994 9960

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