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What We're Learning In The Field

Evidence-led perspectives on CX, UX, and market insights from 20+ years delivering for South African enterprise.

We write about what we see working in the field. Real challenges from organizations across diverse sectors. Practical solutions backed by data, not theory.

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Insights on CX, UX, and business growth
  • All posts · 377
  • Customer Experience · 146
  • User Experience · 70
  • Market Insights · 110
  • Brand Experience · 25
  • Employee Experience · 22
  • Product Experience · 4
  • Feedback in Real Time: Transforming Customer Insights into Actionable Solutions

    30 November 2012

  • Innovative Panel Design: Driving Engagement and Seamless User Experience

    30 November 2012

  • Humanizing Call Centres: Boosting Productivity and Engagement with Non-Verbatim Scripting

    30 November 2012

  • Producing passionate people

    5 November 2012

  • Mystery Motorist Insights: Revolutionizing Service Station Experiences

    1 November 2012

  • Segmentation models and why they often don't work

    15 October 2012

  • Customer Centricity: Building Better Journeys for Enhanced Experiences

    1 October 2012

  • Culture of Excellence: Bridging Employee Engagement and Customer Experience

    26 September 2012

  • Making a connection with the customer

    28 August 2012

  • MROC: Qualitative Research Made Simple

    27 July 2012

  • Relationship Building: The Key to Sustaining Customer Loyalty

    27 July 2012

  • Keeping Up To Date With the Industry

    27 July 2012

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About Interact RDT

At Interact RDT, we help organisations improve how they understand and serve customers. For over 20 years, we have partnered with leading brands to improve customer experiences, identify new value, and drive business growth through insight-led design and strategy.

We operate at the intersection of customer experience, user experience, and business innovation, delivering measurable impact across industries such as financial services, telecoms, insurance, hospitality, and retail.

Our services include:

• CX & UX Strategy - Building research-driven roadmaps that align brand, product, and service experiences with customer needs.

• Human-Centered Research - From ethnography to usability labs, we uncover deep insights that shape smarter decisions.

• Product & Service Innovation - Designing and testing new concepts, journeys, and interfaces to deliver value fast.

• Professional Delivery - A trusted partner known for quality work, long-term relationships, and strategic results.

With deep African market expertise and a senior specialist team, Interact RDT turns research into competitive advantage. For global clients, our services are not only high-impact... they're cost-effective too.

Contact

  • Postnet Suite 445 Private Bag X1 Melrose Arch 2076
  • www.interactrdt.com
  • hello@interactrdt.com
  • +27 11 994 9960

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