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What We're Learning In The Field

Evidence-led perspectives on CX, UX, and market insights from 20+ years delivering for South African enterprise.

We write about what we see working in the field. Real challenges from organizations across diverse sectors. Practical solutions backed by data, not theory.

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Insights on CX, UX, and business growth
  • All posts · 377
  • Customer Experience · 146
  • User Experience · 70
  • Market Insights · 110
  • Brand Experience · 25
  • Employee Experience · 22
  • Product Experience · 4
  • An exciting new chapter for Absa Financial Services and Interact RDT

    9 July 2012

  • CEO Strategies: Flipping the Pyramid to Prioritize Customer Experience

    21 June 2012

  • 3 Simple reasons to invest in customer experience

    29 May 2012

  • Employees - a Brand’s greatest asset

    3 May 2012

  • The Experience Dashboard: A frontier in consumer experience research.

    3 April 2012

  • Southern Sun Case Study: Being proactive pays off

    3 April 2012

  • User Experience effect on the bottom line: Inside UX

    2 April 2012

  • Interact Sponsors World IA Day 2012

    2 February 2012

  • Powerful Truths About Consumer Protection Every South African Should Know

    14 November 2011

  • From Web 3.0 to Measurement 3.0

    31 March 2011

  • Interact Insights Seminars

    28 February 2011

  • Staying in touch under the Consumer Protection Act

    28 February 2011

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About Interact RDT

At Interact RDT, we help organisations improve how they understand and serve customers. For over 20 years, we have partnered with leading brands to improve customer experiences, identify new value, and drive business growth through insight-led design and strategy.

We operate at the intersection of customer experience, user experience, and business innovation, delivering measurable impact across industries such as financial services, telecoms, insurance, hospitality, and retail.

Our services include:

• CX & UX Strategy - Building research-driven roadmaps that align brand, product, and service experiences with customer needs.

• Human-Centered Research - From ethnography to usability labs, we uncover deep insights that shape smarter decisions.

• Product & Service Innovation - Designing and testing new concepts, journeys, and interfaces to deliver value fast.

• Professional Delivery - A trusted partner known for quality work, long-term relationships, and strategic results.

With deep African market expertise and a senior specialist team, Interact RDT turns research into competitive advantage. For global clients, our services are not only high-impact... they're cost-effective too.

Contact

  • Postnet Suite 445 Private Bag X1 Melrose Arch 2076
  • www.interactrdt.com
  • hello@interactrdt.com
  • +27 11 994 9960

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